ScopeIdentity, Exhibition, Video, Digital
designGabriel Fuks
Quinta-feira

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As part of the museum’s renewal, the visual identity and exhibition graphics were rebuilt for the permanent collection and two shows. Scope spanned print, video, digital and social channels, invitations, and promotional materials, unified by a modular system and consistent typography. Exhibition identity and gallery graphics included wall text, section panels, object labels, and promotional print, delivered as reusable templates and standards. This supported immediate programming while establishing foundations for future exhibitions.

Guided by the goal of bringing justice closer to the public, the work prioritized plain language, clear hierarchy, and legibility; titles, dates, and curatorial texts were standardized for quick scanning, and file kits, type scales, and layout rules were documented so the museum’s team can produce new materials autonomously, ensuring continuity over time. The result is a clearer, more approachable presence that helps the museum communicate its collection and program to broader audiences.