Year
2025

Client
Rio Museum of Justice

LocationRio de Janeiro, BR

CoordinationFabricia Ramos (Fora)

Architecture Design
Gru.a

DocumentationEstúdio em obra

Creative Direction
Gabriel Fuks
Quinta-feira

Design
Gabriel Fuks
Quinta-feira

Category
Exhibition
Digital
Print

The Museum of Justice rebrand establishes a clear visual system that bridges tradition and contemporaneity to bring justice closer to the public. The new logo centers on the architectural arch as a stable, protective form and public stage where justice unfolds; used both as a mark and an independent device, it generates patterns and frames that expand the museum’s vocabulary. FF Scala Pro, serif and sans serif, reinforces clarity and institutional rigor: the sans serif supports direct communication in digital contexts, while the serif serves long-form print, ensuring legibility and cohesion. A palette of silver, pollen, lead, green, and red, anchored by black and white, balances neutrality and warmth, while honoring the museum’s architectural legacy and projecting it forward as a space of dialogue, memory, and education.

As part of the museum’s renewal, the visual identity and exhibition graphics were rebuilt for the permanent collection and two shows. Scope spanned print, video, digital and social channels, invitations, and promotional materials, unified by a modular system and consistent typography. Exhibition identity and gallery graphics included wall text, section panels, object labels, and promotional print, delivered as reusable templates and standards. This supported immediate programming while establishing foundations for future exhibitions. Guided by the goal of bringing justice closer to the public, the work prioritized plain language, clear hierarchy, and legibility; titles, dates, and curatorial texts were standardized for quick scanning, and file kits, type scales, and layout rules were documented so the museum’s team can produce new materials autonomously, ensuring continuity over time. The result is a clearer, more approachable presence that helps the museum communicate its collection and program to broader audiences.